TOYO SUISAN "MARUCHAN ZUBAAAN!" Yokohama Family-style Shoyu Tonkotsu
(President: Masaya Imamura) held a "Maruchan ZUBAAAN!" new product and commercial presentation in Tokyo on March 30.
Maruchan ZUBAAAN! Yokohama Iekei Shoyu Tonkotsu" will go on sale on April 3 as the fourth flavor in the series. In conjunction with the launch, a new commercial featuring Ryoko Yonekura will air nationwide on the same day, titled "Truck Girl Ryoko Chan Makes an Appearance.
Zubaan is an instant bagged noodle product that will be available from April 2022, based on the concept of "ramen noodles that allow you to enjoy the taste of restaurant-quality noodles without leaving the comfort of your home. The new noodle technology and unprecedented broth are characterized by "an impactful taste that will resonate in your brain and heart the moment you eat it and stick in the center of your memory as a ramen lover.
Yokohama Iekei Shoyu Tonkotsukotsu" has "the aroma of chicken fat, the taste of pork bones and chicken bones, and the deep richness of the broth with a hint of soy sauce. The noodles are short and thick, with a firm and straight texture, and are close to the image of "Iekei-Ramen". In addition to Yonekura, who appears in the commercial, Makita Sports, a comedian and actor who professes to be a Zubaan fan on his radio and blog, and Shota Iida, owner of the ramen store Ramen Iida Shoten, were on stage at the presentation and spoke about the appeal of Zubaan.
From left to right: Makita Sports, Ryoko Yonekura, Shota Iida
Ryoko Yonekura said of the new product, "One bite and I knew it. It meets and exceeds my expectations. The thickness and firmness of the noodles are new to me and enjoyable. The kaeshi (soup) is fragrant. The noodles and soup really hit the spot," he exclaimed. The other night I came home late at night and ate two bags of ramen," he said in a hushed voice. Why do I want to eat ramen? He also revealed, "Why do I want to eat ramen?
Ryoko Yonekura tasting Toyo Suisan's "Maruchan ZUBAAAN!
He also mentioned that he himself is from Yokohama and had previously hoped for a family-style flavor for the new flavor (at the "1st ZUBAAAN! Summit" in October 2022), and smiled, saying, "I am happy even though it may not have been (commercialized) based on my opinion.
Iida said, "The level of bagged and cup noodles in the world is rising at an incredible speed. Ramen shops cannot let their guard down. Zubaan is a product that threatens ramen shops. I would like to do my best to make the ramen industry even more prosperous so that Zubaan will not be defeated by it. The basic toppings are chashu pork, spinach, nori, and green onion," he said, adding that he is interested in producing chashu pork exclusively for Zubaan.
Makita Sports said, "I have been eating instant noodles for 50 years, and there have been many turning points in history, but Zubaan is the most advanced. I am impressed. I'm glad I've kept eating it.
Yonekura said to those who will be changing their lives and environments this spring, "I know you may be worried when you start something new, but don't keep it bottled up inside yourself, just say Zubaan. It is important to convey your heart and feelings to others. It is important to eat Zubaan, cheer yourself up with Zubaan, and express your feelings with Zubaan.