Ito En "Tully's Coffee Black & Soda Gasata"
On May 8, Ito En will release TULLY'S COFFEE BLACK & SODA GASSATA, a carbonated beverage containing coffee, in 370ml bottled cans for 176 yen including tax.
This is a new product under the "TULLY'S COFFEE" brand, which claims to offer the same great taste as that found at specialty coffee shop TULLY'S COFFEE.
GASSATA" means "carbonated" in Italian. This way of drinking espresso coffee with carbonation has been popular in Calabria, southern Italy, for more than half a century, and is a unique way of enjoying coffee in the tropics.
ITO EN's new product, TULLY'S COFFEE BLACK & SODA GASSATA, is characterized by its carbonation, which enhances the richness of the coffee and gives it a clean, refreshing taste. Ingredients include 100% Arabica coffee beans. The espresso coffee has a "concentrated taste" and carbonation has been added. It can be enjoyed not only as a drink on its own but also poured into a glass to enjoy the creamy "black foam" like a stout (a black beer with a slightly sour taste). The packaging is based on a black design with neon lights shining on it, creating a worldview similar to that of an Italian bar.
Image of TULLY'S COFFEE BLACK & SODA GASSATA poured into a glass
On May 8, Ito En will also release the "TULLY'S COFFEE BLACK & SODA GASSATA Kuro-Awa Glass Set," which includes three bottles of TULLY'S COFFEE BLACK & SODA GASSATA and one original "Kuro-Awa Glass" to make it easy to enjoy "Kuro-Awa" at home. 's COFFEE BLACK & SODA GASSATA Kuro-Awa Glass Set" will also go on sale. The set is available in limited quantities for 528 yen including tax.
ITO EN "TULLY'S COFFEE BLACK & SODA GASSATA black foam glass set
Tully's Coffee Japan, a group company of Ito En's, is also planning to launch a new menu of espresso coffee with carbonation as a seasonal drink from mid-May.
While the coffee beverage market has been sluggish in recent years, the black coffee category has been growing, and the tastes of black coffee users are becoming more diverse. We are therefore launching this product to breathe new life into the black coffee market" (Ito En).