Asahi Soft Drinks (Headquarters: Tokyo, President: Taichi Yonejo) will release "Monster Energy Reserve Watermelon" on April 11th.
- Development Background
According to our research, energy drink users in their teens and twenties are looking for "carbonation stimulation" and "drinkability. The new "Monster Energy Reserve Watermelon" is a fruity, punchy flavor that combines the powerful taste of a unique energy blend with the refreshing flavor of watermelon. With the launch of this product, we aim to attract energy drink users in their teens and twenties and further revitalize the energy drink market to expand the user base.
- Taste Characteristics
In addition to the punchy and unique flavor of Monster Energy, the addition of watermelon flavor provides a mouth-watering yet refreshing stimulation. The drink also contains B vitamins, arginine, carnitine, ginseng extract, and caffeine (40 mg/100 ml).
- No. 1 energy drink sales volume
The Monster brand has recorded record sales volume for 11 consecutive years since 2012 and is the No. 1 energy drink in terms of sales volume.
*Beverage Research Institute estimates energy drink market Jan-Dec 2022 manufacturer sales box volume (Japan)
- Product Overview
Product Name: Monster Energy Reserve Watermelon
Capacity: 355 ml
Suggested Retail Price: 213 yen (excluding tax), 230 yen (including tax)
Item: Carbonated soft drink (no fruit juice)
Release date: April 11th
Region: Nationwide