On March 22, Starbucks Coffee Japan will release a total of eight items including stainless steel bottles and glass mugs in collaboration with "PEANUTS," the popular character known for characters such as Snoopy, at its official online store. Each product will end as soon as they are gone.
The online store is scheduled to start selling at around 6:00 pm, but this may change. On March 22, the first day of sales, there will be a limit of one purchase of each item per account. The second round of merchandise is scheduled to go on sale on March 29.
Peanuts" is a comic strip that began appearing in seven American newspapers on October 2, 1950. The author is Charles M. Schulz. It is still being serialized in 2,200 newspapers in 75 countries and 21 languages.
This is the second collaboration between Starbucks and PEANUTS, the first being in September 2022. This year's theme is "HAPPINESS IS BEING WHO YOU ARE" (Happiness is being who you are). The seven messages are as follows.
- "HAPPINESS IS BEING WHO YOU ARE."
- "HAPPINESS IS TREATING YOURSELF ANYTIME."
- "HAPPINESS IS EXPRESSING HOW YOU FEEL."
- "HAPPINESS IS BEING THOUGHTFUL."
- "HAPPINESS IS CHALLENGING YOURSELF."
- "HAPPINESS IS PLAYING YOUR OWN MELODY."
- "HAPPINESS IS FINDING YOUR PATHS."
The first product is a card gift that includes a stainless steel bottle, a glass mug, and a "Starbucks Card" with a message card in collaboration with PEANUTS. The card features Snoopy as a barista wearing a green apron, along with his brothers and sisters, Sally, Charlie Brown, Lucy, Franklin, Schroeder, and Woodstock, with a message about the importance of "being yourself. The stainless steel Petit Bottle Yellow PEANOPEAN
The "Stainless Steel Petit Bottle Yellow PEANUTS Lucy 200ml" is a stainless steel petit bottle with a yellow bottle and green lid with the message "HAPPINESS IS EXPRESSING HOW YOU FEEL. and artwork of Snoopy and Lucy expressing their feelings for each other.
The "Stainless Steel Bottle Pink PEANUTS Sally 355ml" is a vivid-colored stainless steel bottle with a pink bottle and blue lid, with the message "HAPPYNESS IS TREATING YOURSELF ANYTIME. (Happiness is treating yourself.)" The bottle features a design of Snoopy and Sally enjoying their favorite beverage.
An overview of the first round of merchandise is as follows. Individual product information can be found on the special website.
<STARBUCKS x PEANUTS 2023 1st goods (tax included price)>
- Stainless Petit Bottle Yellow PEANUTS Lucy 200ml (4,350 yen)
- Stainless Petit Bottle Blue PEANUTS Franklin 200ml (4,350 yen)
- Stainless Bottle Green PEANUTS Snoopy Brothers 355ml (4,700 yen)
- Stainless Bottle Pink PEANUTS Sally 355ml (4,700 yen)
- Stainless Bottle Orange PEANUTS Charlie Brown 473ml (4,900 yen)
- Stainless Bottle Red PEANUTS Beagle Scout 473ml (4,900 yen)
- Glass mug PEANUTS Charlie Brown 355ml (3,300 yen)
- Starbucks Card Gift PEANUTS Online Store Schroeder 2,000 deposit (2,550 yen)