Spy Family "HYPER ZONe" Collaboration Key Visual
On April 4, energy drink "ZONe" will relaunch "HYPER ZONe" in a bottle can with a lid and start a campaign in collaboration with the "SPY x FAMILY" anime.
In the collaboration campaign, "HYPER ZONe" will be sold with a limited edition SPY x FAMILY collaboration sticker, and a QUO card featuring the collaboration illustration will be given away in a drawing.
The TV anime "SPY×FAMILY" is based on Tatsuya Endo's spy action and home comedy manga series in Shueisha's "Shonen Jump+", which has sold over 29 million copies. The three characters, "Tasogare," a skilled spy, "Anya," a psychic who can read minds, and "Yoru," an assassin, live together while hiding their true identities. The anime season 2 will be broadcast in 2023, and a movie version is also in the works.
The renewed "HYPER ZONe" is an energy drink in a bottle can with a lid that was introduced in November 2022. The 400 ml bottle is priced at 198 yen including tax. Contains 150 mg of caffeine.
HYPER ZONe" energy drink with a lid
The renewal has enhanced the aroma and impact typical of energy drinks while achieving a sharp aftertaste, aiming to create the best taste in ZONe's history and an overwhelming sense of awakening. A preliminary survey conducted by Suntory Foods International in July 2022 (124 samples) showed an increase of 126% in favorability of the taste compared to the pre-renewal survey, and the results were as follows: "The energy drink's distinctive taste and aftertaste have been improved and it tastes great," "The aroma turns me on the moment I open the bottle," "The carbonation is also strong," and "I feel a switch in my mind. It is easy to drink and has a refreshing aftertaste, despite its strong carbonation and punchy taste.
From April 4, the lineup will be expanded to include the zero-calorie "HYPER ZONe ZERO. It contains the same amount of caffeine and nutrients as the regular "HYPER ZONe," but with a carefully designed aroma that delivers both impacts at the start and a pleasant aftertaste. 400 ml, 198 yen including tax.
HYPER ZONe ZERO, a zero-calorie lidded energy drink
<"HYPER ZONe" with SPY x FAMILY collaboration sticker released, point campaign to win QUO card>
In the "SPY x FAMILY" collaboration, which will be held from April 4th, "HYPER ZONe" with collaboration limited stickers will be sold, and "SPY x FAMILY" collaboration limited visuals and original web movies will be released. From 10:00 on April 4th, a gift campaign will be held to win an original QUO card.
In the "SPY×FAMILY" collaboration key visual, Lloyd Forger and Yol Forger, who have two sides of the same coin, switch from the front face to the back face, and carry out the brand concept "-POWER ON-". The ZONe color worldview expresses a sense of tension and dynamism, as if a moment was cut out to be embodied.
"SPY x FAMILY" collaboration limited sticker items are "HYPER ZONe" and "HYPER ZONe ZERO" with collaboration eye-catching stickers. In addition to Lloyd and Yol, Seal designed Bond, the Forger family's dog with the ability to see the future. There will be a total of 4 types of stickers, 3 types of each character drawn individually and 1 type of 3 characters.
HYPER ZONe" and "HYPER ZONe ZERO" with SPY x FAMILY collaboration limited seal
The prize of the "SPY x FAMILY" original QUO card giveaway campaign is a "collaboration design character QUO card of all three types" depicting Lloyd Yol Bond. The cards will be given away to 100 winners by drawing. The application period is from April 4, 10:00 to June 30, 23:59.
To apply, you need to "add friends" to the official ZONe LINE account and join the ZONe Members Program. Points can be accumulated by purchasing ZONe series products with a "ZONe Members Program Sticker" and scanning the QR on the sticker attached to the side of the can. Depending on the points accumulated, the member will be entered into a drawing for various prizes, including an original "SPY x FAMILY" QUO card. The number of points required to apply for the "SPY x FAMILY" original QUO card will be announced later on the ZONe members program website.
SPY x FAMILY "Collaboration design character QUO card all three types"