Asahi Group Holdings "Asahi Super Dry Brand Card Collection"
Asahi Group Holdings launched the "Asahi Super Dry Brand Card Collection" at 11:00 a.m. Japan time on March 17 to commemorate the 36th anniversary of the "Super Dry" brand.
The "Asahi Super Dry Brand Card Collection" is an NFT (Non-Fungible Token) collection consisting of 36 items.
The collection consists of 35 cards (0.1 ethereum, $20,098 as of March 16) depicting visuals of "Asahi Super Dry" brand activities conducted by Asahi Europe & International, a group company, Asahi Breweries, and other companies around the world. The total of 36 NFTs consists of 35 items (0.1 ethereum, 22,098 yen as of March 16) and one item (0.5 ethereum, 110,494 yen) with a limited offer.
For the one NFT with benefits, a special tour at the Super Dry Museum (Moriya City, Ibaraki Prefecture), located at the Ibaraki factory in Japan, will be offered exclusively to the first owner.
Sales will be made worldwide on "OpenSea," one of NFT's main marketplaces, and payment can be made using the virtual transit "Ethereum. The company's priority strategy is to expand its five global brands, of which "Asahi Super Dry" is the highest priority brand. In order to expand awareness of "Asahi Super Dry" to more customers around the world, we will use innovative methods to create buzz around the brand by utilizing advanced NFT technology" (Asahi Group Holdings).