Image of the "KURA ONE" lineup of sake in aluminum cans
On January 31, IDT Japan's 180ml aluminum canned sake "KURAONE" will launch the world's first subscription service (limited to the first 2,000 orders, 3,960 yen per month including tax) for direct delivery throughout Japan and to more than 100 countries around the world.
The subscription service will have a set theme, such as "sake rice," "flower yeast," or "dry," and three to four brands will be delivered each month according to the theme.
In addition, 500 sets of the "Sales Commemorative Special Edition" (25,300 yen including tax), which includes the complete set of all 21 brands of "KURA ONE," which was sold through "Makuake" in 2022 and was popular, plus a special limited edition "Debut" label to commemorate the sales, and the "KURA ONE Glass Sake Cup Box" (18,480 yen including tax), "KURA ONE Traditional Craft Sake Cup Box" (8,360 yen including tax), and "KURA ONE Cold Sake Cup Box" (5,940 yen including tax), each of which includes sake cups, are available as 100 sets. The "KURA ONE Gacha Box" (1,870 yen including tax), in which any two cans are delivered, will also be available. Orders for BtoB, such as restaurants and liquor stores, will also be accepted from the same day. Direct shipment to overseas stores and restaurants will be possible.
KURA ONE "Sales Anniversary Special Edition"
KURA ONE" has a mission to "Deliver the "Unreachable". The new 720ml bottle is "small (180ml)", "lightweight (196g)", "small (9.8cm high)", "written in Roman characters", "linked to a multilingual application (Japanese, English, French, Chinese (traditional and simplified))", and delivered directly by air to over 100 countries nationwide and abroad.
The sake will be sold in "KURA ONE" aluminum cans and will have the same quality as the 720ml sake already on the market, while maintaining the same label design as the 720ml sake, making it a "first mover" for the 720ml sake.
The "KURA ONE" label is a major feature of this project, and it is a "first mover" in the 720ml category: Picks) support the "KURA ONE" service. The "KURA ONE" service is supported by a smartphone application (Japanpage: Picks) that allows users to easily compare and sample sake in aluminum cans, and if they like it, purchase a 720ml bottle of the same design at a familiar store or other location. The company aims to create a new "drinking scene" for sake and expand the market by communicating each brewery's commitment through a direct channel that connects sake breweries with fans around the world, eliminating reasons why people find it difficult to purchase sake, and sending customers to existing sake retailers.
(Creation of a production system and demand for 10 million cans per year)
On January 18, a press conference and tasting event was held at Yebisu Garden Place in Shibuya Ward, Tokyo, where the "KURA ONE TRIP." video was unveiled, starring "Miss SAKE" to convey the appeal of each product. At the press conference, Katsuyoshi Sawada, president of IDT Japan, explained the features and mission of "KURA ONE" and then said, "Our target is "people who know or are interested in sake but cannot buy it due to various restrictions," and "people who do not know about sake but want to try new alcohol. We will not limit our activities to the traditional alcohol market, but will create new "drinking scenes.
He added, "Currently, we outsource the filling of our products, but we will prepare facilities that allow us to fill our products in-house. We are also gathering technical information on how to fill our bottles with unpasteurized sake, which we expect to solve in the near future. In addition to sake, we are also considering the production of doburoku," he added, "Our quantitative goal is to develop a production system and create demand for 10 million cans per year, and to fill 2,000 brands. We are aiming for 300,000 individual users, and we would like to make sake available on all seven continents of the world," he added.
Kiyotsugu Miyake, president of Miyake Honten, which is participating in the service, said, "We have never shipped canned products as a company," and added, "Small-capacity aluminum cans offer many advantages for sake, but the capital investment is also very expensive. KURA ONE" takes care of this process for us, and we are very grateful for the service. We have high expectations for this service in the future.