Haitojinro beer "TERRA" (350ml can)
From March 28th, Jinro will release the beer "TERRA" (350ml can, 330ml bottle/open price) from Korea's Hait Jinro. Only 350ml cans will be pre-sold at Lawson from March 14th.
"TERRA" beer is a new brand of beer released in 2019 by South Korea's Height Jinro. The brand name "TERRA" means "Earth" and "Earth" in Latin.
Haitojinro beer "TERRA" (330ml bottle)
The malt, which is the raw material for beer, is only grown in Australia, which has clean air, abundant water sources, and optimal sunshine and rainfall for the growth of barley. A refreshing larger style with a good balance of umami and bitterness. In addition, "TERRA", which uses only carbonic acid that is naturally generated in the fermentation process, is characterized by fine bubbles and long-lasting carbonation, and you can enjoy a refreshing lager-style drink.
"TERRA'' beer, which took 5 years from product planning to create, has exceeded 100 million shipments in 100 days, the fastest beer brand released by Height Jinro. It has become one of the most popular beer brands. For a long time, we did not export overseas because we prioritized domestic demand in South Korea, but we have decided to start selling this time because stable supply has become possible due to the enhancement of facilities. OB Beer (a Korean beer company) used to boast a high share of the Korean beer market, but the launch of TERRA has narrowed that share gap.
According to Jinro's spokesperson, "This product was developed with the desire to change the impression of conventional Korean beer. We paid a lot of attention to the balance of bitterness and wheat. Of course, it goes well with Korean cuisine.”
In addition, the green package is adopted from the image of "TERRA", but "Until now, many beers that have appeared as props in Korean dramas have been modeled after 'Height' or OB beer's 'Curse'. Due to the popularity of “TERRA,” green-packaged beers inspired by the product began to appear frequently in Korean dramas. It even sells a beer based on it.”
It has also been adopted by many restaurants and has a very high adoption rate in restaurants in major cities in Seoul such as Gangnam and Han River. It is said that
<In Japan, "Korean food = TERRA" is appealed>
"TERRA" is rapidly gaining popularity in South Korea, but when asked about the company's development in Japan, "I want many people to drink it, but first of all, it is the place where people choose beer according to the situation of choosing a beer to match the dish. We will aim from."
"I would like to start by establishing TERRA in Korean cuisines, such as "Chinese brand beer" for Chinese cuisine, and "Southeast Asian brand beer'' for ethnic cuisine. The number of restaurants has increased considerably, and there are many people who enjoy Korean food by taking it out at home. We would like to start with products that are loved by the market, and eventually, show our presence as a beer option".
The target demographics are those who are interested in Korean culture and entertainment, and those who are not, but who like beer. In particular, we will promote compatibility with Korean chicken, which has a crunchy texture.
It is said that it will incorporate "Koreanness" as a way to drink. "Of course, it is delicious to drink as it is, but we will also focus on the proposal of 'somek', which is 'chamisul,' which is soju ('soju' in Korean), mixed with beer ('maekju' in Korean). In Korea, it is popular to pair it with 'Fresh' in Chamisul, but since flavored products are popular in Japan, we plan to propose 'Fruit Somek', which has a fruit beer-like flavor."
It seems that the promotion will also be linked with the home country, saying, "We will use the 'TERRA' Instagram account that is operated in Korea to foster a sense of authenticity. We would like to develop goods to enjoy 'TERRA' according to the season."