Asahiko "TOFFUPROTEIN" Tofu Meat Dandan Meat Miso
Asahico has developed the TOFFUPROTEIN (to-fu protein) series, a lineup of products from appetizers to desserts that make it easy to incorporate plant-based protein into daily life.
The "Soy Meat Yakiniku" is doing particularly well. Soybean Meat" and "Tofu Meat" in the "TOFFUPROTEIN" series are also sold for commercial use. Soybean Meat" is used in set menus at restaurants, while "Tofu Meat" is used in school lunches.
The new products, "Soybean Meat Ginger Yaki" and "Tofu Meat Tantaniku Miso" were launched in March. The "Ginger-yaki" is the first product in the "Soybean Meat" line, which had previously been marketed as beef-like products, to be marketed as pork-like products. The existing beef type has a thick yet tender texture, while the pork type is thin and soft, like a rib. As for the taste, Asahi says, "It has a flavor that blends well with rice, and can be enjoyed as a pork bowl.
Asahiko "TOFFUPROTEIN" Ginger grilled soybean meat
"Tantan meat miso" has a spicy flavor based on the taste of famous restaurants. Asian ethnic seasoning is difficult to make at home, so the menu was selected against the backdrop of increasing demand for eating at home. In addition to eating it on Chinese noodles, you can also enjoy it as mapo tofu by heating it up with tofu.
According to Asahiko, many people used "tofu meat" as a condiment for potato salad, bread, etc., so they decided to make "dandan meat miso" a product that is easy to arrange.
All products use Asahico's technology and experience, which has been making tofu for over 50 years, to suppress the grassy smell of soybeans. Another advantage is the ability to develop global products under the umbrella of the South Korean company Pulmuone.