Kagome [Plant Based] series [Soybean Meat Keema Curry]
Kagome is proposing PBF (Plant Based Food) as a new food option, utilizing its knowledge and expertise in vegetables.
In the area of soybean meat-related products, the company has a lineup of single-serving size retort pouch products for home and commercial use, mainly curry and pasta sauces, and soybean meat is used as an ingredient in the [Plant-Based] series, which is growing in sales. For the commercial market, the company sells Veggie Meatballs (frozen, 1 kg), and plant-based meatballs, and also proposes various menu items.
The [Plant-Based] series was originally developed and marketed to solve the problem of vegan food for overseas travelers in the restaurant and lodging industry, and its lineup of easy-to-use retort-type curry and pasta sauces has been selling well, especially curry products, in line with the growing demand for home cooking in the Corona disaster.
Many product names clearly mention the use of soybean meat, such as [Soybean Meat Keema Curry] and [Soybean Meat Bolognese with Root Vegetables] contributing to an increased presence of soybean meat, as well as expanding awareness of soybean meat and revitalizing the market.
[Veggie Meatball] was launched in 2021 as a vegetable meatball ingredient made from vegetables and soybeans as part of the PBF business development. It is characterized by its simple flavor and can be used in a variety of Japanese, Western, and Chinese menus.
In addition, the company is promoting the effectiveness of tomato ketchup and Kagome's dashi seasoning [Yasai Dashi (concentrated type, 300 ml, 1 kg)] which contains no animal ingredients, in masking soybean meat, and is working on menu proposals such as tomato stew and pasta with tomato sauce made with soybean meat.
Kagome, on the other hand, is launching the D2C brand [SOVE] in the fall of 2022, which proposes a new lifestyle through nutritional appeal, and is marketing [SOVE Cereal] jointly developed with Fuji Oil as the first product under the brand.
The brand concept has been well received, and the company has received requests to expand the product lineup. [In the future, we would like to gain recognition and trials while working on fan building and sales methods utilizing SNS] said Kagome.