Pokka Sapporo Food & Beverage [SPICE FACTORY Craft Energy N1]
Pokka Sapporo Food & Beverage released the energy drink [SPICE FACTORY Craft Energy N1] nationwide on March 6.
The 250ml can is priced at 180 yen (excluding tax). This is a new product under the [SPICE FACTORY] brand, which proposes "a new taste by combining spices and beverages".
[SPICE FACTORY Kraft Energy N1] is a natural energy drink made with naturally derived spices and maca extract. Nine spices are used: cinnamon, nutmeg, cardamom, clove, cumin, oregano, garlic, chenbin, and galangal.
9 kinds of spices
The product is said to offer a new combination of "spice and beverage" by utilizing the spice knowledge of Yasma, a long-established spice manufacturer that is a group company of Pokka Sapporo Food & Beverage and using ingredients gathered from around the world.
According to a user survey conducted by POKKA SAPPORO FOOD & BEVERAGE, the most common complaints about existing energy drinks among those who have stopped drinking or withdrawn from the market are the sugar content, artificial taste, and unhealthy image. Sanae Majima, assistant manager of the company's Value Creation Beverage Division, says of [SPICE FACTORY Craft Energy N1], "We propose it as an energy drink that can be used daily without guilt". The general energy drink elements are realized with spices and maca extract, and carbonation is added. It also features a food additive sweetener-free and caffeine-free design.
POKKA SAPPORO Food & Beverage places the development of products that leverage its strengths at the heart of its business. We would like to contribute to the health of people and society through the development of products that leverage our strengths," said Keifumi Kami, deputy general manager of the Value Creation Beverage Business Department. With [SPICE FACTORY Craft Energy N1] the company hopes to "encourage people to enjoy the taste of spice and a sense of health," and intends to revitalize the market by attracting new energy drink users as well as trial users who have stopped drinking or left the energy drink market.
Deputy General Manager Kami (right) and Assistant Manager Sanae Majima