DAYLILY JAPAN Co., Ltd. (headquartered in Chuo-ku, Tokyo, CEO Momoe Kobayashi), which develops the Taiwanese herbal lifestyle brand “DAYLILY”, is a leading tea company ITO EN Co., Ltd. (headquartered in Shibuya-ku, Tokyo, President: Daisuke Honjo), the Japanese and Chinese tea drink [Taiwan Kokorobicha] will be available nationwide from March 27th, 2023. The product will be available at six DAYLILY stores in Japan as well as at Biople and other mass merchandisers nationwide.
- A blend of five oriental ingredients based on traditional Taiwanese health tea
This product is a Japanese-Chinese tea beverage containing five oriental ingredients (hukka, chrysanthemum, rose, lily, and jujube) based on the traditional Taiwanese health tea [Anshincha].
The refreshing aroma of mallow and chrysanthemum flowers, combined with the slight sweetness of jujube, gives this tea a pleasant taste. As a sugar-free tea with zero caffeine, it is recommended for refreshing and relaxing moments between work or household chores. The easy-to-carry paper container with a cap broadens the range of drinking occasions, making it easy to enjoy at any time and any place.
Zero caffeine and sugar-free Wakan-cha anytime, anywhere
- Background of Joint Development
ITO EN, a company that delivers healthy and enriched lifestyles through tea, approached us to collaborate on the development of a Japanese and Chinese tea beverage, and the collaboration was realized. We worked with them on the development, planning, and design of the original blend based on traditional Taiwanese health tea and the Chinese medicine concept of [mind and body are connected].
In recent years, more and more people want to incorporate Chinese herbal medicine into their daily lives, but some people say that Chinese herbal medicine is difficult because of its many varieties and that they are not fond of the taste. Therefore, we have developed [Taiwan Kokorobi Cha], a Japanese Kampo tea beverage that is tasty and easy to incorporate into one's daily life. Through the launch of this product, the two companies hope to introduce customers to the new taste of Wakan-cha beverages and contribute to their healthy lifestyles.
- Product Overview
Product Name: Taiwan Kokoromi Cha
Capacity: 330ml paper carton with cap
Suggested Retail Price: 180 yen (excluding tax)
Sale date: March 27th, 2023
Sales Area: Nationwide
Inquiries about the product: ITO EN CO.
Public Relations Office, Public Relations Department TEL: 03-5371-7185
E-mail: itoenpr@itoen.co.jp
- About DAYLILY
A Chinese medicine lifestyle brand started by Eri from Taiwan, whose father runs a Chinese medicine pharmacy, and Moe from Japan. We sell edible tea blended with ingredients derived from Chinese medicine, syrups derived from Japanese and Chinese plants, cosmetics, supplements, etc. In order to support women's minds and bodies and help them have a wonderful day, we propose a lifestyle of Chinese medicine rooted in Taiwan's daily life. TBS TV [Hitachi Discover Mystery!]
In 2018, we collected funds through crowdfunding and opened the first store in a Chinese medicine pharmacy in Taipei. In September 2019, the first store in Japan opened in Eslite Spectrum Nihonbashi on the 2nd floor of COREDO Muromachi Terrace. Since then, they have continued to open stores, and currently have 3 stores in Tokyo, 2 stores in Osaka, and 1 store in Fukuoka.
DAYLILY official website: https://daylily.com.tw/
Facebook: https://www.facebook.com/daylily.tw
Instagram: https://www.instagram.com/daylily.tw/
YouTube: https://www.youtube.com/@daylilychannel7556
twitter: https://twitter.com/daylily_tw
- Store List
- Taipei Flagship Store
No. 1F, 165-1, Sec. 5, Minsheng E. Road, Songshan Dist.
- Sincerity Seikatsu Nihonbashi Store
2F COREDO Muromachi Terrace, 3-2-1 Nihonbashi Muromachi, Chuo-ku, Tokyo
- Yurakucho Marui Store
1F Yurakucho marui 2-7-1 Yurakucho, Chiyoda-ku, Tokyo
- Shibuya Hikarie ShinQs Store
2F Shibuya Hikarie ShinQs, 2-21-1 Shibuya, Shibuya-ku, Tokyo
- DAYLILY KAMPO STAND Shinsaibashi PARCO Store
10F Shinsaibashi PARCO, 1-8-3 Shinsaibashi-suji, Chuo-ku, Osaka-shi, Osaka
- LUCUA 1100 Store
2F LUCUA 1100, 3-1-3 Umeda, Kita-ku, Osaka-shi, Osaka
- DAYLILY KAMPO STAND Hakata Marui Store