Sample of C.C. Lemon, Dekavita C, and Natchan Chiika design labels
On February 7th, Suntory Foods International Ltd. announced the first collaboration between [C.C. Lemon], [Dekavita C], and "Natchan" and "Chiika" to create "Chiika Design Label" products. The new labels will go on sale in limited quantities from February 21st.
"Chiikawa" is a character created by illustrator Nagano, and is an abbreviation for "something small and cute. The main character "Chiika" and his friends "Hachiware" and "Usagi" are adorable, but their dark worldview, which seems to contradict their charms, has become a topic of conversation.
Suntory Foods International has developed a total of 16 "Chiika" collaboration package designs for three brands. Each package depicts the three characters "Chiikawa, Hachiware, and Rabbit" in a limited collaboration design that will bring up the mood of spring, such as Hinamatsuri (Girls' Day) and Hanami (Cherry Blossom Viewing).
The brand logos of [C.C. Lemon] and [Dekavita C] will be changed to "Chi Chi Lemon" and "Dekavita Chi Chi" on the package. Suntory Foods International says, "This is a special project to change the brand logo of a long-selling brand to match the "Chi Chi Kawa" worldview.
[C.C. Lemon (Chi Chi Lemon)] will be available in 500ml PET bottles in three different packages. The "Chii-Ka, Hachi-Ware, and Rabbit" characters are illustrated holding a lemon. The illustrations are accompanied by a "Hoo! Hachiware says, "Psycho! Each bottle is priced at 160 yen (tax not included).
ChiiKawa x C.C. Lemon [ChiChi Lemon]
[Dekavita C] will be sold in 210 ml bottles x 6 packs. There will be one packaging sleeve and three inner bottle labels. The packaging sleeve features a design of three spirited characters with thumbs up, along with the phrase "Chi Vita Charge. Each pack is priced at 690 yen (excluding tax).
Chiikawa x DecaVita C [DecaVita Chii]
[Natchan] will offer three flavors of orange, apple, and fruit au lait, each in three different packages, for a total of nine different packages. Each package is 160 yen (excluding tax).
Chiikawa [Nacchan Orange]
Chiikawa [Nacchan Ringo] (apple)
Chiikawa [Natchan Fruit Ore]