Received the 52nd Food Industry Technology Merit Award in the marketing category
The "Tomin Ichiba" brand developed by Itochu Shokuhin offers high-quality products frozen using Technican's liquid freezer freezing machine "Tomin". The concept of the brand is to bring to the home the flavors that until now have only been available "in season" or "at the place of production," and to realize a richer dietary life.
The product lineup consists mainly of frozen fresh products such as fresh fish, meat, and fruit.
Because "frozen sleep" can freeze for short periods of time, ice crystals do not grow large and do not damage the cells of the ingredients, which reduces the dripping of perishable products and shortens thawing time. This reduces the thawing time. This allows freshly caught and freshly prepared products to taste fresh even after thawing. The Frozen Foods Market is distributed by ITOCHU SHOKUHIN as a new brand that adds the value of Frozen Foods freezing to high-quality ingredients.
Freezing not only makes it possible to expand sales periods and sales channels but also reduces losses and helps to secure income for producers. As a brand that "distributes the most delicious taste" of the producing region, the company offers a lineup of sustainable products and is currently experiencing significant sales growth.