On March 30, Konishi Shuzo (Itami City, Hyogo Prefecture) began pre-sales of two sparkling alcoholic beverages based on Japanese sake, "Supercalifragilisticexpialidocious" or "#Supercalifragilisticexpialidocious" for short, on its The company started the pre-sale of two #Spakali products exclusively on its EC site.
kaoru" (175ml bottle can / 368 yen excluding tax, 9% alcohol), characterized by its apple-like aroma, and "hop" (175ml bottle can / 398 yen excluding tax, 9% alcohol), a pink liquor containing hop-derived polyphenol using patented technology and characterized by its refreshing bitterness, citrus aroma, and slightly sweet and bitter addictive taste. The bottle can/398 yen, 10% alcohol content).
The product name "Supercalifragilisticexpialidocious" is a song sung in the 1964 film "Mary Poppins". While it is a proper noun, it is also known to have become a commonly used adjective after the song was popularized. The background of Konishi Brewery's choice of "Supercalifragilisticexpialidocious," one of the long words, as a product name is that the phrase, which is long like a spell and exciting to say, is intended to make people feel happy that something "new may begin. The name "Supercalifragilisticexpialidocious" was chosen as the name of the product.