BOSS x Uma Musume “Ion” collaboration campaign image
"Uma Musume Pretty Derby" is a training simulation game for smartphones developed by Cygames. The player becomes a rookie trainer of "Tresen Gakuen" and aims to win the race of "Uma Musume", anthropomorphic race horses that actually exist. February 24, 2023 marked the second anniversary of the game's distribution. This campaign will be held at the general supermarket "AEON" as part of the collaboration project between BOSS and Uma Musume, which Suntory Foods International has been holding since February 1st. However, this will not be implemented at Aeon in Okinawa Prefecture.
"Original A4 clear file" distributed by Suntory Beverage & Food International at "AEON" will be presented to those who purchase a specified number of target products.
The clear file depicts a Uma Musume wearing the “Championship Ray Boss Jean” that appeared in the BOSS x Uma Musume collaboration project. There are 6 types of designs, and the lineup is "Symbori Rudolf", "Special Week", "Narita Bryan", "Admire Vega", "Vodka", and "Eishin Flash". Each store has a limited quantity, and it will end as soon as it runs out.
The target product/regular number is 4 bottles of either 300ml to 680ml PET bottles or Boss canned coffee from Suntory Beverage & Food International. In the case of Boss Cafe Ole just to divide, two. One clear file will be presented to those who purchase a specified number. However, products with campaign stickers of Pepsi BIG <Raw> 600ml and Pepsi BIG <Raw> Zero 600ml are not eligible.
Suntory Foods International has also announced the second Uma Musume collaboration campaign for Aeon. Details have not been released as of March 23.
In addition, Suntory Beverage & Food International is also conducting a gift campaign for the “Winning Reibo Jean” designed for this clear file. Purchase a “campaign pack” of 6 BOSS canned coffee Umamusume design cans (including purchases at stores other than Aeon stores), and 30 people will be presented by lottery from those who applied.