Received the 52nd Food Industry Technology Merit Award in the category of Regional Development
Takara Shuzo has been promoting fruit cultivation in various regions and supporting farmers by using rare domestic fruit, which is produced in small quantities, in a variety of canned chu-hi products.
Sumika" supports domestic fruit farmers by making effective use of fruit peels, etc., which are often discarded, and by using domestic fruit that would otherwise be thrown away.
Glorious Craft," a chu-hi made with local ingredients such as Ogasawara Island lemons, Azumi berries, and Shonan gold, has established itself as a local souvenir in each region and has contributed to regional revitalization by attracting "local demand that can only be found here. The company has overcome the Corona disaster, and shipment volume is on an upward trend.
FARMERs STORY" launched in July 2022 aims to create products together with producers using rare fruits whose production is too small for general distribution, and "Kyo Lemon Sour" launched through "Makuake" in July has been cultivated and branded from scratch.