On March 15th, NIPPON ACCESS launched the "Chiru Sake" website.
"Chirusake" utilizes Nippon Access' strength in low-temperature logistics to distribute fresh sake, which until now could not be delivered to consumers, and which can only be consumed at the brewery. The lineup includes "Kiriri Nama no Sake" (fresh sake), craft beer, doburoku, and liqueurs.
The brand name has two meanings, "chilled" and "chill out," as a refrigerated (chilled) high-value-added sake for relaxing and enjoying time (chill out).
The company also plans to open a pop-up store for "Chilled Sake" at a facility in Tokyo in June for a limited time.